“Airdrop is one of the key strategies that have grown extremely popular since 2017 in the cryptocurrency space and is used to stand out and increase awareness for a particular project. They are usually used as a marketing strategy to give tokens to existing cryptocurrency traders.”
Airdrop is a transfer of cryptocurrency into users’ wallets for free or, sometimes, in exchange for performing a simple task. This could be sharing information about the currency on social media, writing a blog post, connecting with a member of some blockchain project, and so on.
Airdrops gained popularity during the ICO boom of 2017, and many cryptocurrency ventures are still using them as a promotional strategy today. Under crypto airdrop, a small amount of the digital currency can be sent to the users’ wallets as a part of an initial offering or in exchange for promoting a brand.